Deluxe vs. the Top Logo Design Companies
It’s an asset that all brands covet, and that some companies spend hundreds of thousands of dollars to achieve.
You’re not a multi-billion dollar oil company, so you probably won’t invest that kind of money in the branding for your small business. However, you should still strongly consider hiring a professional firm to design your logo.
Having a simple, yet original visual representation of your brand will help it grow roots in the minds of your potential clients. In the words of Aristotle, “the soul never thinks without an image.”
The Best...and the Rest
Deluxe, a firm that has been serving small businesses for 100 years, is the gold standard for affordable yet effective logo design. Its competitors may be slightly cheaper in some cases, but they are either logo mills, using stock designs and AI-generated logo-makers to churn out product, or they’re marketplaces for freelance designers.
What Deluxe offers, for as little as $99 for 2 designs, is a team of designers with an average of 15 years' experience, a turnaround time of 5 days, multiple revisions to ensure you're pleased with the result, and a 100% satisfaction guarantee.
Deluxe also ensures that the logo will be adaptable to look good no matter where it appears—on your website, social media accounts, business cards, billboards or merchandise.
If you prefer a cheaper logo, to add a special touch to a personal event, like a party or a wedding, Deluxe also has an easy-to-use logo-maker that can generate a design in minutes.
However, where Deluxe excels is in the personal attention that its designers give you. If you don’t feel comfortable contacting the support online to get the process started, you can call the toll free number to tell them about your business and work out a plan for a logo design together.
If you decide that Deluxe is not for you, or you just want to carry out an educated market comparison, below are some of the other top logo design services for small business.
99Designs doesn’t have in-house designers like Deluxe, but rather they have a global community of professional designers that work with them. They receive excellent testimonials from their customers, which you can read on their website, and they promise a 100% Satisfaction Guarantee. In addition, they have a relatively quick turn-around: customers receive their logo in just 7 days. They are a bit on the pricey side, with their cheapest design option costing about $300.
Fiverr rates highly on our list of logo design companies, purely for the incredible range of choice on offer and their fantastic value packages. Fiverr boasts a database full of freelance logo designers who offer cheap and colorful logo designs; there are thousands of logo designers to choose from. While the logo designs available on Fiverr may not be as impressive as some other companies, they can’t be beaten for choice or value.
FreeLogoServices provides an easy-to-use online generator, which you can use to create your own logo design. Their software is free to use and they offer a range of templates and custom features to help you perfect your logo design. While you won’t get the same results as a professional company offering custom made designs, it’s a great service to use if you’re looking for a cheap, fast and DIY friendly service.
Vistaprint offers customers 10-25 custom-made logo designs from their team of creative professionals. Vistaprint offers professional logo design at a fraction of the cost of the standard rate. It also offers a 100% money-back guarantee. On the downside, Vistaprint does not offer a clear list of prices on the main pages of the website.
Designhill offers a great range of logo designs to choose from, from a wide-selection of professional logo designers. Customers can browse their easy-to-use database and find the ideal match for them. Designhill’s logo design packages are all-inclusive and range in price: from budget to blow-out. On the downside, some may feel overwhelmed by all the choice on offer and prefer to simplify the process by contacting a company who will match them with one designer.
DesignMantic offers thousands of logo designs to choose from. The DIY feature allows you to bring your own personal touch to the creative process and to style your logo until you are satisfied with the results. You can also choose custom design through "design contests" that you can set up to invite designers to submit proposals, whether you want a simple logo, or a full-blown set of business stationery.
Logoinn offers a range of comprehensive logo design packages, which are great value for money. Logoinn have a team of creative professionals with an average of 15 years’ experience. They are also known for their excellent customer service: they provide unlimited revisions and a 100% money-back guarantee. However, the website is a little overcrowded and would be easier to read if the information were spaced out better.
With Brandcrowd, you can either buy logo designs or design your own, using the fast, free and easy-to-use logo generator. Its logo design packages are great value for money and they have positive testimonies from happy customers on their site. On the downside, there is little explanation of the design process or the company backstory on the main pages of their website.
OnlineFreeLogo provides a fast, easy-to-use DIY logo generator that you can use for free.
You can also purchase a range of different products with your logo design on the front, which is a great perk of using the service. However, the website requires you to create a login to use your logo.
Logo-Design.biz provides a range of comprehensive logo-design packages from designers with over 10 years’ experience. It has an easy-to-read and highly informative website; ideal for first time logo designers. However, some may find their services a little more expensive than some of the other options on our list.
DesignCrowd hosts a number of professional designers, who are eager to design you your perfect logo. There are a number of pricing options on offer, from a few thousand dollars, to a just a few hundred or less if you’re on a tight budget; so you’re sure to find one that suits your pocket. 24/7 support included too, for those who value their time as well as budget, and a 100% money-back guarantee.
Now you’ve read about the best logo design companies available, why not have a read of the best website designers?
About Oli Johnson