Tailor Brands Review

Executive summary

Read our comprehensive review of how Tailor Brands make logo and brand identity design simple by giving business owners access to their fast and affordable service. 

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Tailor Brands Highlights 

  • Superfast - can see results in just 30 seconds
  • A team with faces - you know exactly who they are
  • A whole range of design-based products, and affordable pricing plans
  • Machine-learning technology to identify what you like/don’t like 

Pros

  • The team isn’t faceless - you know the names and the talent behind the service
  • More than just logos - lots of design-based products from social media to presentations 
  • Very affordable pricing packages to suit every budget, from basic to premium
  • Get started straight away with a free try-out
  • Upwards of 200,000 users and counting

 Cons 

  • Not a huge amount of information on the site - could benefit from an explainer video to summarize how the whole thing works and to list the benefits
  • A portfolio of work already created for or by clients would be great
  • Individual biography/profiles of the team would be great to see their full experience

Value for Money​

It’s clear Tailor Brands have built a service focusing on offering super-fast and affordable logo and brand identity services. In fact, their whole ethos is about making design simple, and this of course goes for their pricing packages, too. One great feature is their logo maker allows you to design an entire brand logo and corporate look and feel across various products, in an instant! And lets you preview how things are looking before you even part with your money. Everything is made to be as straightforward and convenient as possible.

There are a lot of design-based products and services available. Tailor Brands goes way beyond logos. You can choose everything from brand books and business decks, to business stationery and letterheads to social media covers. In fact, whatever you’re looking for it’s there, and if it isn’t, then it’s very easy to get in touch with the team to give them details of any specific, custom requirements.

There are four packages to choose from. All straightforwardly priced and clearly displaying what’s included. The basic bundle is $39 and focus on providing you with logos for web and print. The Professional logo, for a modest $59 also includes 21 profile logo sizes. The premium package, the most comprehensive, includes a brand book, branded presentation, and business deck. There is also a studio package designed for ongoing work for a very affordable $9.99 a month. Whichever option you choose, you can download a free sample to see what you’re getting, and you’re guaranteed 24/7 support from the team. 

Portfolio/experience

It’s refreshing to see a logo and brand identity company that isn’t large and faceless, or just all automated. This site gives a real impression that when you use Tailor Brands, it’s a tailored, bespoke service. And when you visit the team page, it’s exactly that, a team of names and faces who form the company and highlighting those who will be working on your designs. The only downside is that there are no full biographies of each individual. It would be great to read more about them, how they work and their overall experience. It would give that extra little personal touch to the customer experience. It would also be great to get a more detailed history or backstory of the company in general, as this is lacking at the moment.

Contract Terms

Although there isn’t a single page where all the contract information is laid out in one place; you can quickly find out all the information you need, by using the customer service page that is essentially a detailed knowledge hub, and the terms of contract page. The General tab in this section covers everything from design rights and logo use, to trademarks and use of fonts. If you want a more comprehensive picture of every nook and cranny of the service, then just visit the ‘contract of terms’ page on the bottom footer. This covers everything you’d expect, including user responsibilities, terms of use, cancellations, and refunds. 

Customer Service

Tailor Brands clearly pride themselves on offering a smart, efficient, intuitive service. It’s reassuring to know that although part of the process is intelligently automated, this isn’t a faceless organization. In fact the whole site seems really warm, and all the packages from basic to premium, offer very responsive 24/7 help and support around the clock. There is also a comprehensive knowledge hub full of answers to the most frequently asked questions, as well as a simple search to go straight to what you’re looking for. There are also easy free samples to download in the products section so it’s easy for customers to see what they’re getting before they order.

Basic bundle - $39

Professional bundle - $59

Premium bundle - $99

Studio bundle - $9.99 / month

Design Process

Everything about the Tailor Brands’ experience has been made simple and straightforward from start to finish. The site is instantly warm and welcoming, and it’s clear what you need to do and where to click from the very get-go. In fact, everything is geared to pointing you in this direction, and getting your logo / brand identity journey started. There are various entry points around the site to start creating, the most obvious of course, being the very top section of the site upon landing on the homepage. This takes you through each stage of the process step-by-step. From naming and detailing what you and your business does.

You then get a choice of the type of logo you’d like; icon-based, name-based, or initial based. Whichever you choose, you’re then taken through various options to creating the logo in that style. Including a great ‘machine-learning’ system where you choose from a series of examples what you ‘like’ or ‘dislike’, which obviously all goes into the mix when creating a logo you love. You then see your logo options that have been created based on your preferences, and how these can be applied. 

Conclusion

Tailor Brands isn’t your run-of-the-mill big, faceless and automated logo creation site. It offers a knockout range of custom logo and brand identity products and ‘machine-learning’ personal logo creator, all wrapped up in a range of affordably priced packages to suit your needs, whether you’re an individual, or part of a bigger team. Their customer service is top-notch, and the design process is straightforward, inspiring, and fun.

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